The XY Collection

Rugged, yet finely tailored... shop this new dad friendly collection!


The Knight Stars

Shop the newest Legacy print today!


The Duchess

Shop this classic print in the Be Classy






Top Selling Styles

Be Prepared
Great for overnight trips and multiples


Wear as backpack or messenger


Be Classy
Structured Tote / Diaper bag in disguise


Be Right Back
Perfect size for daily use or babywearing


A Million Moms Strong

The best diaper bags for new and expecting parents.

Diaper Bags for modern parents. Ju-Ju-Be diaper bags are built to fit everything baby needs – while being stylish and fun. Featuring tokidoki, Hello Kitty and our exclusive line of fun florals. We truly have something for everyone. We are proud to have sold over 1 million Ju-Ju-Be diaper bags around the world. When you buy a Ju-Ju-Be diaper bag a percentage of the purchase is donated towards various Breast Cancer research and awareness centers. Each bag purchased includes a lifetime warranty, tons of organization and simply the best materials for mom and baby.

We offer a bag style for every tastemaker. From regal and poised to fun and wild, you’re always en vogue with a Ju-Ju-Be.

Imagine, a diaper bag that you will want to carry not only when out with baby, but also while reveling in a romantic date night. Could it be? A diaper bag so functional you will feel confident cruising anywhere with your little one, even if your errands run into nap time? A diaper bag so classy, you can switch wipes for a compact and go out for an elegant night on the town? Welcome to the magic of Ju-Ju-Be, where we create stylish diaper bags that have you covered no matter what the day (or night) holds. From refined Legacy to fun tokidoki and Hello Kitty prints, we have designer diaper bags for any occasion or mood. And of course, all Ju-Ju-Be fashionable diaper bags are machine washable, ultra-organized and incredibly durable yet lightweight. Whether you seek a backpack or handbags, duffels or totes, even water bottles and wallets, Ju-Ju-Be has something to make mom life not only a little easier, but also a lot more glamorous!


Reasons to love your Ju-Ju-Be

What makes Ju-Ju-Be so great?

Welcome to the magic of Ju-Ju-Be, where we have you covered no matter what the day or night holds. All Ju-Ju-Be bags are machine washable, ultra organized, incredibly durable yet lightweight and don’t forget include a lifetime guarantee when purchased through an authorized retailer.

Machine Washable
Mess happens, don’t sweat it.
Toss it in the wash and air dry.

Mommy Pocket
with easy access and tons of
great organization.

Metal Hardware
We don’t trust any of the cheap plastic stuff.

Stain Resistant
Teflon treated fabrics help repel stains at the source.

Light Colored Linings
You can actually see what’s
inside. It’s not just a black hole.

Agion Treated linings
Protects the lining by inhibiting
the growth of mold and mildew

Smart Pockets
You’ll figure out what to do with all of them.

Changing Pads
Memory foam is the only material good enough for these babies.

Bottle Pockets
Insulated bottle pockets to keep things hot or cold.

Crumb Drains
Little holes at the bottom of the back pockets, so crumbs fall out. Bye felicia

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